One of the most popular activities that draws crowds from all over the world to Milan is, without a doubt, shopping. Milan is a global fashion capital; it is here that many famous brands were born, and it is here that you can experience a real shopping spree.

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The highest concentration of shops and boutiques can be found in the area around Via Montenapoleone, also known as the Quadrilatero d’Oro della Moda, or the Golden Quadrilateral of Fashion.

This ‘high-class’ shopping district is simply a must-visit for all shopaholics.

Fashion boutiques and exclusive showrooms

In the Golden Fashion Quadrangle, you’ll be enveloped by the ever-present luxury and a sense of exclusivity.

Literally at every turn in this district, you’ll come across luxury fashion boutiques, jewellers, as well as showrooms belonging to world-renowned stylists and fashion designers, where you can admire the very latest collections.

If you’re heading to this district specifically to shop, it’s worth bearing in mind that money is the last thing you should be worrying about.

In the Quadrilatero d’Oro della Moda, you’ll find just about every world-famous brand, many of which started out right here in Milan. Marvel at products from brands such as Prada, Versace, Dolce & Gabbana, Armani, Tiffany, Bulgari, Chanel and many, many more.

Which streets should you head for?

The main street in this district is Via Montenapoleone, which connects the Montenapoleone (yellow line M3) and San Babila (red line M1) metro stations. This is where you’ll find the greatest number of boutiques, shops and showrooms; head here, for example, to browse the following brands:

• Bulgari
• Burberry
• Cartier
• Dolce & Gabbana
• Falconeri
• Gucci
• Hermès Milano
• Louis Vuitton
• Rolex
• Versace
• Zegna

The second main shopping street is the bustling Corso Venezia, which runs from Piazza Babila northwards to the Porta Venezia gate and railway station. On this street, you’ll find shops selling brands such as:

• Armani
• Dolce & Gabbana
• GaGà 
• NeroGiardini
• Prada
• Zara

The third main shopping street is Via Pietro Verri, which, after crossing Via Montenapoleone, continues as Via Sant’Andrea. This connects Piazza Filippo Meda, near the famous Galleria Vittorio Emanuele II, with the Senate Palace. The section of Via Verri in particular is known for its several luxury watch shops. In these streets, you’ll find shops selling brands such as:

• Alexander McQueen
• Armani
• Canali
• Chanel
• Damiani
• Givenchy
• Gucci
• Hublot
• Jimmy Choo
• Omega
• Patek Philippe
• Prada

The largest square in the area, Piazza San Babila, near the metro station of the same name, also features shops and boutiques selling many well-known brands:

• Diesel Store
• Guess
• Hugo Boss
• L’Oréal Paris
• Ray-Ban
• Sisley

However, you’ll find many lesser-known but high-quality and luxury shops in practically all the side streets, such as Via Borgospesso, Via della Spiga, Via Santo Spirito or the bustling Via Alessandro Manzoni, where Armani and its various brands are housed in a large building.

Accommodation

If your main aim in Milan is really just shopping, then stay at one of the hotels right in the Quadrilatero della Moda. If you’re going to be shopping here, you probably won’t even mind the higher hotel prices, which start at 289 eur per night. Accommodation offering the best value for money includes the 4*Hotel Manzoni,the Senato Hotel MilanoandThe Corner Duomo Hotel.

If you want to combine luxury shopping with luxury accommodation, then choose one of Milan’s top three hotels –the Bulgari Hotel Milano, the Armani Hotel Milano or the Mandarin Oriental.

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